Promotions

Salon Lifestyle Marketing


The Wil Power Marketing team is positioned in over 15 markets nationwide and have strong relationships with the leading ethnic Hair Care product lines, Black Hair magazines, and thousands of African-American hair salons. Our comprehensive marketing method allows us to document, photograph, and provide current product placement information through our website. Images and field reports can be accessed in hours. The primary demographic Wil Power delivers makes up 25% of music buyers and moviegoers today, young adults 18 to 40. These are middle to upper class urban professional men and women who are sociable, fashionable, and lead very fast-paced and hectic successful lives.

With a limited amount of time to view and hear advertisements. This poses a unique challenge to companies trying to reach them. Wil Power meets this challenge by providing direct and prolonged access through product placement to a very lucrative market, especially for entertainment companies appealing to consumers with disposable income. You have a built-in captive audience that consistently spends time at the salon. They`re going to remember the product placement in the salon more than an ad in a magazine or billboard. The type of person who will spend money on their hair is also the type of person who is interested in movies, music and fashion, and will spend money in pursuit of satisfying those interest. "African-American Consumers spend over 45 billion a year on hair care services alone".

Whether it`s music, film or fashion Wil Power brings participating companies in closer contact with their target market than ever before. Wil Power has designed special promotions for record companies, television shows, and movie studios. Some of them include, Dreamworks, Screen Gem, Universal Pictures, Interscope, DaDa Footwear
and more.

Wil Power offers unique partnership brokering opportunities and programs for entertainment companies trying to target the hard-to-reach urban consumer. We can work with your organization to develop promotional campaigns spanning multiple media and cross-promotional activities with retailers.

Types of Promotion Services


Wil Power provides services in 6 major areas

Partnership Brokering
Urban Lifestyle Salon Marketing
Creating Concepts for Marketing Materials
Film/Music Advertising and Marketing
Fashion/Book Publishing Advertising and Marketing
Sweepstakes & Advertorial Campaigns

Provide Exposure For Advertisers


The following briefly are examples of some ways Wil Power offers exposure for advertisers..

Promotion: Exposure through advertising posters
One sheet and mini posters are placed in each salon and prominently displayed on the walls or windows always visible.
Benefits: A captive audience is consistently being serviced in each salon. These salons average 250-500 visits each week. Advertising posters in each salon creates an awareness and recognition about a current or upcoming film or album.

Promotion: Exposure through promotional product placement
Salons set up in house sweepstakes contest to win promotional items including hats, t-shirts, buttons, etc.
Benefits: Advertisers gain more exposure through stylists and patrons wearing the films promotional items given away at salons. Cross-promotion through soundtracks heavy rotation play at each salon.

Tracking Progress


We help our advertisers keep track of thier progress through signatures and images. Our advertisers can access reports, stats and images online daily from any place in the world.

Promotions Portfolio

Here are examples of recent promotions and the powerful results of our promotions programs.

Barbershop
Deliver us from Eva

Getting Started

If you are interested in finding our more about our services or to discuss your specific promotion needs, please feel free to contact us directly.