Press

The Brothers Sweepstakes and 24 hour Fitness Promotion Recieved Record-Setting Responses

Contest Grand Prizes are passes to the Star-Studded Hollywood Premiere for The Brothers in Los Angeles on March 21st ,2001

Los Angeles (February 20, 2001) -With more than 14,000 website responses received in just over 20 days, the success of the Brothers Sweepstakes has proven to be one of the strongest consumer marketing campaigns in recent movie promotion history. With on-line promotional banners at Sony.com and 24hr. Fitness.com integrated with field marketing and P.O.P. displays, the sweepstakes promoted the Brothers Film. 24hr. Fitness, Hilton Hotel, DaDa Footwear, and Warner Bros. Records sponsored the sweepstakes.

Contestants showed an extraordinary response to Sony.com and 24hr. Fitness to participate in the Brothers Sweepstakes Promotion, competing to win one of three dynamic 3-day/2-night trip packages for two to attend the Hollywood Premiere for The Brothers. Participants could enter sweepstakes by logging on Sony.com/The Brothers or by mailing in a completed entry form from Point of Purchase displays found at the front desk of 275 24hr. Fitness locations.

Wil Power Entertainment is one of the nations leading national promotion groups. Providing unique cross-promotions aimed at reaching the right audience.